222 INTENSIVE AGENDA

Welcome to Accelerated Retention Institute

• Education in today’s business environment
• The new direction of education
• Defining micro-certification – why it matters
• Learning objectives of what you will experience at today’s event
• Why digital marketing is IMPORTANT to all businesses
• Our cutting-edge technology that makes learning fun
• Experience a portion of a class through a student’s eyes
• Brief teaching demonstrations of two classes: Mobile Video and SEO
• Learn it, do it, repeat
• Introduction of instructors and a demonstration of courses

An Overview of Digital Marketing

•  WHY we focus on Social Media and Ecommerce
•  HOW we selected our 20 classes

OCU & ARI’s Unique Value Proposition

• Teachers that actually DO what they teach are better teachers
• Our curriculum – Digital Marketing and Ecommerce are constantly changing
• Relevant content through leveraging practical and applicable information
• Creates more of a “hands-on” experience through activities done in class
• Curriculum is kept up-to-date through a direct Q & A feedback loop
• Continuous assessment feedbacks
• Pre- and post-assessments measure learning effectiveness
• Incorporates micro-learning techniques for maximum engagement

The WOW Factor - Our Learning Center

• Patent-pending, proprietary technology for education delivery
• First-of-its-kind education experience that uses intuitive social media habits
• Q & A experience
• Ask questions (and get them answered) during class without interruptions
• “Liking” of questions creates a natural priority – see your questions go to the top of the list
• Note taking, searching, archiving made simple
• Notes are stored and associated with the relevant topic for ease of access
• Notes can be shared with everyone or to only selected individuals
• Video display that allows students to toggle between the instructor and their computer screen
• Instructor’s laptop screen shared LIVE, which allows students to witness the actual steps and “how to” activities and tasks performed by the instructor in a real time setting
• Delivery methods / modalities provide flexibility
• Live-stream to a gathered audience
• Live-stream to individuals from afar
• On-demand to watch selected courses when time permits

Mobile Video and Photography – Course Demo

• Marketing content is moving increasingly to video as Smartphones keep getting smarter and consumers, more than ever, want to see what’s happening on-the-spot. In this course, students analyze video differences across platforms; plan and create an original phone video; and, apply lighting, audio, movement, transitions, voiceover, subtitles, and other features for best effect. The final result is an uploaded video story.
• Learn some ninja video tricks and then actually perform them in class

MYSTERY COURSE – YOU HAVE TO SHOW UP TO FIND OUT

• You will not be disappointed when you see what we are teaching in session #2. The only constant in digital marketing is change. Show up and have some FUN learning the latest and greatest, hot-off-the-press, cool, super-star secrets