What Makes ARI Different?
ARI is driven by the desire to bring education to two distinct niches, each of which is growing rapidly yet being underserved. One, is the student who demands to learn how to apply social media into a business context while doing so rapidly and without all the extra “fluff” and time that traditionally goes along with education. Second, is the business (large and small) in need of quickly getting staff up to speed in skills that are taught with both academic rigor and up-to-date techniques.
At the core of what ARI believes, develops, and practices is the creation of teaching methods that must involve several key components. These are practicality supported by experience vs. just theory; engagement and relevance while learning; and, active, persistent measurements to increase knowledge retention during and after the courses.
A specialty of ARI has been to research the current and constantly changing landscape of the social media world. This includes both technology, societal changes, routine platform changes, and regulatory requirements. The fast-paced nature of social media has been an obstacle to successful teaching with educational entities. ARI has come to specialize on keeping its finger on the pulse of these changes and, maintaining the network of currently practicing professionals that are vital to its teaching.