Social Media and Ecommerce Management

Businesses of all sizes worldwide realize that a social media presence is no longer an option: it is mandatory. In 2017, with ecommerce sales at more than $400 billion with a growth rate several times that of total retail, it is surprising that at least 1/3 of all small businesses have no websites and almost 3/4 of those who do have websites have no ecommerce. So, understanding the need for experience in social media and ecommerce is a must. This educational path will train you to combine digital marketing, content marketing, and customer relations by teaching a deeper engagement with social media platforms. You will gain expertise in a large number of platforms and how content can be integrated across them all. You will become knowledgeable in multiple forms of published content and develop a deeper brand awareness, which will help cultivate leads and sales from social media relationships. Finally, you will learn how to build ecommerce platforms for companies that desire to expand their business to online, which will enable you to take advantage of this exploding opportunity.

Course INDEX

ARI has created 20 courses specifically designed to focus on Social Media and Ecommerce. The courses are designed to be taken singly or as a complete program, providing the successful learner with skills that will allow her/him to use the knowledge gained and their talents in a business-focused application. These courses are geared to help students go beyond the dominate personal use of social media to understand and apply the training to businesses that rely on social media to reach, engage, and maintain their customers, brand, and market presence.

Amazon 101

Amazon offers a variety of independent e-commerce opportunities, including marketing and selling a product...

Amazon 101
Amazon 201

Amazon provides several types of support for the entrepreneur who has or wants an online store...

Amazon 201
Branding and Exposure

A brand is the image and promise to the consuming public, whether ...

Branding and Exposure
Facebook 101

This course lays the foundation to start building Facebook ads that effectively ...

Facebook 101
Facebook 201

Proficiency with Facebook's Business Manager is crucial for businesses and  ...

Facebook 201
Facebook 301

Here’s where you integrate your technical skills to build thorough ad campaigns ...

Facebook 301
Google Adwords 101

Being the #1 search engine means Google has the greatest advertising reach ...

Google Adwords 101
Google Adwords 201

This course elevates the basic ad campaign skills of Google Adwords 101 ...

Google Adwords 201
Instagram Marketing

As Facebook’s younger sibling, Instagram is not to be overlooked as a powerful ...

Instagram Marketing
Internet Marketing Tools

Each of the numerous tasks of digital marketing is supported with a plethora ...

Internet Marketing Tools
Keyword Strategies

Whether it’s selecting a domain name, sustaining engagement, or driving traffic ...

Keyword Strategies
Mobile Videos and Photography

Marketing content is moving increasingly to video as Smartphones keep ...

Mobile Videos and Photography
Print on Demand 101

This course allows students to decide if print-on-demand may be just the thing to ...

Print on Demand 101
Print on Demand 201

This course brings a POD business to the next level with elevated skills ...

Print on Demand 201
Sales Funnels

There is an art and a science to designing the incremental marketing levels ...

Sales Funnels
SEO 101

Search engine optimization factors that influence a site’s organic ranking ...

SEO 101
Social Media Marketing Strategies

Posting on social media without ostensibly selling is a skill that includes content  ...

Social Media Marketing Strategies
Social Media Presence

Because everyone is on social platforms to validate their brand, communicate their ...

Social Media Presence
Story Telling Formula

Content is the most essential element in business marketing, and stories deliver ...

Story Telling Formula
YouTube Marketing

With the massive shift to video marketing, the advertising advantage of ...

YouTube Marketing